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in March 2004Sut Jhally
(born 29 May 1955) is a professor of Communication studies at the University of Massachusetts Amherst and is regarded as one of the world’s leading cultural studies scholars in the area of advertising, mass media, and consumption (economics).http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/Advertising_EndOfWorld He is the producer of several documentaries on media literacy topicshttp://www.imdb.com/name/nm1126293/ and the founder and executive director of the Media Education Foundation,a non-profit organization established in 1992 which "produces and distributes video documentaries to encourage critical thinking and debate about the relationship between media ownership, commercial media content, and the democratic demand for free flows of information, diverse representations of ideas and people, and informed citizen participation."http://www.mediaed.org/aboutSut Jhally was born in Kenya, and raised in England. He moved to Canada in 1978 after accepting a scholarship to the
University of Victoria. He continued his studies at Simon Fraser University, where he received his Ph.D.http://www.commondreams.org/views02/0223-01.htm
Works
Jhally is often highly critical of
popular culture and
advertising. In his video "Dreamworlds" he describes the image of women in
music videos as male adolescent fantasies: young and pretty, willing and eager to please men, saying no when meaning yes, often reduced to outward appearances and body parts. He concludes that an unhealthy attitude towards sexual violence can be fostered by these videos, and calls for balancing them with other cultural representations of sexuality. He has been quoted as saying, “Advertising tells us that the way to happiness is through the consumption of objects. The immense accumulation of commodities has to be sold, and it is sold through the story of goods bringing happiness.” In his essay "Advertising at the Edge of the Apocalypse" and his video "Advertising and the End of the World" he argues that the major cultural force today, pervasive advertising, by constantly reinforcing a bogus association between consumerism and happiness and by focusing on individual immediate needs, stands in the way of a discussion of societal and long-term needs and leads to a squandering of resources. The video "Killing Us Softly III", created with
Jean Kilbourne, is a critique of the image of women in advertising.
In the 2004 video "Peace, Propaganda & the Promised Land" he attempts to show the influence of Israeli
propaganda and public relations on the United States public opinion regarding the Israeli-Palestinian conflict. In the 2004 video "Hijacking Catastrophe" he argues that the "war on terror" has been used by U.S. officials as a pretext to project military power across the world.In his 2006 video "Reel Bad Arabs" he exhibits the vilification of Arabs in American cinema, following Jack Shaheen's book
Reel Bad Arabs.
Video documentaries
- Reel Bad Arabs: How Hollywood Vilifies People (2006) (trailer)
- Peace, Propaganda & the Promised Land (with Bathsheba Ratzkoff), (2004) (full video)
- Hijacking Catastrophe (2004) (full video)
- No Logo (2003), based on Naomi Klein's book No Logo (full video)
- Killing Us Softly 3 (with Jean Kilbourne) (1999) (full video)
- Tough Guise: Men, Violence and the Crisis in Masculinity (1999) (trailer)
- Off the Straight and Narrow (with Katherine Sender) (1998) (trailer)
- Advertising and the End of the World (1998) (trailer)
- Dreamworlds II: Desire, Sex, Power in Music Video (1997) (full video)
- Slim Hopes (with Jean Kilbourne) (1995) (trailer)
- The Date Rape Backlash (1994) (trailer)
- The Killing Screens (with George Gerbner) (1994) (trailer)
- Pack of Lies - the Advertising of Tobacco (with Jean Kilbourne) (1992) (trailer)
Books
- Social Communication in Advertising (with William Leiss, Stephen Kline, and Jacqueline Botterill), (2004), ISBN 04-159-667-60
- The Codes of Advertising (1999), ISBN 04-1590-353-X
- Enlightened Racism (with Justin Lewis), (1992), ISBN 0813314194. Argues that the Cosby Show reinforced the myth that Blacks who don't "make it" have only themselves to blame.
Articles
- Advertising at the Edge of the Apocalypse
References
External links
- Sut Jhally's personal web page
- Sut Jhally's page at U. Mass. Amherst
- Media Education Foundation
- NYT Filmography
- Sut Jhally v. James Twitchell: What's wrong with advertising? (a debate)
in March 2004Sut Jhally
(born 29 May 1955) is a professor of Communication studies at the University of Massachusetts Amherst and is regarded as one of the world’s leading cultural studies scholars in the area of advertising, mass media, and consumption (economics).http://www.mediaed.org/videos/CommercialismPoliticsAndMedia/Advertising_EndOfWorld He is the producer of several documentaries on media literacy topicshttp://www.imdb.com/name/nm1126293/ and the founder and executive director of the Media Education Foundation,a non-profit organization established in 1992 which "produces and distributes video documentaries to encourage critical thinking and debate about the relationship between media ownership, commercial media content, and the democratic demand for free flows of information, diverse representations of ideas and people, and informed citizen participation."http://www.mediaed.org/aboutSut Jhally was born in
Kenya, and raised in England. He moved to Canada in 1978 after accepting a scholarship to the University of Victoria. He continued his studies at
Simon Fraser University, where he received his
Ph.D.http://www.commondreams.org/views02/0223-01.htm
Works
Jhally is often highly critical of
popular culture and advertising. In his video "Dreamworlds" he describes the image of women in
music videos as male adolescent fantasies: young and pretty, willing and eager to please men, saying no when meaning yes, often reduced to outward appearances and body parts. He concludes that an unhealthy attitude towards sexual violence can be fostered by these videos, and calls for balancing them with other cultural representations of sexuality. He has been quoted as saying, “Advertising tells us that the way to happiness is through the consumption of objects. The immense accumulation of commodities has to be sold, and it is sold through the story of goods bringing happiness.” In his essay "Advertising at the Edge of the Apocalypse" and his video "Advertising and the End of the World" he argues that the major cultural force today, pervasive advertising, by constantly reinforcing a bogus association between consumerism and happiness and by focusing on individual immediate needs, stands in the way of a discussion of societal and long-term needs and leads to a squandering of resources. The video "Killing Us Softly III", created with Jean Kilbourne, is a critique of the image of women in advertising.
In the 2004 video "Peace, Propaganda & the Promised Land" he attempts to show the influence of Israeli propaganda and
public relations on the United States public opinion regarding the Israeli-Palestinian conflict. In the 2004 video "Hijacking Catastrophe" he argues that the "war on terror" has been used by U.S. officials as a pretext to project military power across the world.In his 2006 video "Reel Bad Arabs" he exhibits the vilification of Arabs in American cinema, following
Jack Shaheen's book
Reel Bad Arabs.
Video documentaries
- Reel Bad Arabs: How Hollywood Vilifies People (2006) (trailer)
- Peace, Propaganda & the Promised Land (with Bathsheba Ratzkoff), (2004) (full video)
- Hijacking Catastrophe (2004) (full video)
- No Logo (2003), based on Naomi Klein's book No Logo (full video)
- Killing Us Softly 3 (with Jean Kilbourne) (1999) (full video)
- Tough Guise: Men, Violence and the Crisis in Masculinity (1999) (trailer)
- Off the Straight and Narrow (with Katherine Sender) (1998) (trailer)
- Advertising and the End of the World (1998) (trailer)
- Dreamworlds II: Desire, Sex, Power in Music Video (1997) (full video)
- Slim Hopes (with Jean Kilbourne) (1995) (trailer)
- The Date Rape Backlash (1994) (trailer)
- The Killing Screens (with George Gerbner) (1994) (trailer)
- Pack of Lies - the Advertising of Tobacco (with Jean Kilbourne) (1992) (trailer)
Books
- Social Communication in Advertising (with William Leiss, Stephen Kline, and Jacqueline Botterill), (2004), ISBN 04-159-667-60
- The Codes of Advertising (1999), ISBN 04-1590-353-X
- Enlightened Racism (with Justin Lewis), (1992), ISBN 0813314194. Argues that the Cosby Show reinforced the myth that Blacks who don't "make it" have only themselves to blame.
Articles
- Advertising at the Edge of the Apocalypse
References
External links
- Sut Jhally's personal web page
- Sut Jhally's page at U. Mass. Amherst
- Media Education Foundation
- NYT Filmography
- Sut Jhally v. James Twitchell: What's wrong with advertising? (a debate)